씨앤투스

"ON" with CNTUS

Renewing the company with the name CNTUS on its 20th anniversary

CNTUS-SUNGJIN changed its name to CNTUS in anticipation of the 20th anniversary in 2023.

It was made official through the approval of the agenda in the annual general meeting held on November 22.

Through the new name, we aspire to create a more friendly image as a company of life and culture that improves the basics of life, moving a step further from its existing technology-oriented, rational image as a filter specialist. The name CNTUS stands for "Culture and Technology with US", the company's philosophy that emphasizes technology based on understanding of and respect for culture.

We also renamed our corporate identity (CI), which uses the two letters C and N from CNTUS to depict a light bulb, which symbolizes the lexical meaning of "ON". The CI expresses the company's motto—Tomorrow’s Innovation ON—to show that it is always wake for tomorrow's innovation.

CNTUS’s color system—our color identity—is Alive Blue. It delivers the image of an expert company that is live and thriving and that constantly challenges itself based on the inherent sense of trust that blue has.

Graphic motif is an important visual tool that increases the new CI's applicability and delivers the company’s image internally and externally. We adopted the graphic motif and brand identity (BI) from CNTUS’s brand "Aer"—Aer Double Lines—so that it can supplement the CI.

In order to deliver a consistent image across various media that our CI is exposed to, we used Double Lines to deliver the message, “We accompany our clients in their journeys.” It expresses the motivator of CNTUS and Aer, which is to always think in the perspective of our clients and to create new values in our clients’ lives.

Dear employees of CNTUS as well as our clients who continue to show their affection toward Aer, join us in celebrating the new start of CNTUS in its journey to become a living culture company that contributes to our clients' improved lives and cultures based on rationality and sensuality. Let's go "ON" with us

 

We will become a company that always stays ON by your side, improving the basics of life for a safer, healthier, and cozier life.

 

Thank you.